Fuel, Hot Chat Application in Indonesia

Increasingly diverse types of instant messaging. If a few years ago the BlackBerry Messenger (BBM) dominate the mobile users, instant messaging is now more diverse. The user many options.
The advent of instant messaging WhatsApp, LINE and others, began to threaten the dominance of the fuel. So no wonder the last year, increasing the BlackBerry BBM service on cross-operating system. BBM can finally be enjoyed by users of Android and iOS.
The strategy seemed quite right. Despite the emergence of a new rival with new instant message, in fact the fuel still dominate the smart phone users in Indonesia.
Nielsen survey on Device Meter (ODM) pda February 2014 released today show to chat needs, the fuel is still used by 79 percent of smart phone users in Indonesia. Fuel topped the use of instant messaging.
In the second place, WhatsApp user shadowing with 57 percent, followed by LINE, which stood at 30 percent.
The results are relevant to a user's primary activity. The Nielsen survey noted that users spend an average of 140 minutes per day to use their cell phones.
Of the total active time, 37 minutes is used for chat, 27 minutes to surfing / browsing, 23 mins for utility apps, 17 minutes to 15 minutes for gaming and multimedia.
Further messaging (8 minutes), calls (6 minutes), and phone navigation (3 minutes), email, phone features, and security office packages each spend 1 minute per day.
The majority of active users at certain hours, such as after hours of work in the period between 18.00 - 22.00. Most of the time used to chat followed by browsing and gaming.
Women are more active
While the measurement of the demographics, the average female users spend more time each day to talk than men.
Nielsen findings show women spend 43 minutes per day for a chat, while men only 32 minutes per day.
As for messaging (SMS and MMS) and phone calls, women also spend a little more time than men in which women spend 9 minutes per day for messaging and 7 minutes on the phone, while men spend 9 minutes for messaging and 5 minutes for the phone.
 Judging from the age group, the smartphone users among young adults (25-30 years) to spend more time to chat (47 minutes) compared with other age groups.